Just having a website isn't enough. Here are 5 free strategies you can use to improve your practice's online presence and increase cash flow.
So your practice has a website. In fact, you have more than just a website. You have listings on Google Local and Yelp. You have a Facebook page for your business. You might even have a well-tended blog. But you’re still not seeing as much web traffic as you think you need to drive traffic and improve business. Don't panic. Learning how to market your practice is a process, and even those companies with the best web strategies have room to improve. Today, we'll share 5 free strategies you can use to improve your practice's online presence (#3 has up to a 50% conversion rate!).
Just having a website isn’t enough. You need to have a good website. In fact, having a bad website is as bad or worse than having no website at all in the same way that making a bad first impression is worse than making no impression.
Luckily, a good website doesn’t need to be complicated. Modern web design best practices are all about simplifying your site, making it as simple and intuitive as possible for visitors.
To make sure potential clients have a positive experience when they land on your site, ensure that your site is:
Listing your business with Google Local and Yelp is a good start, but if you want your practice to rank well in the local results, you can’t just wait for it to happen. In order for your listing to land at the top of the local search, you need good reviews—and more than a handful.
To optimize your business listings, encourage and incentivize your clients to take the time to review your business. Not only will good reviews help make your business look good, but they’ll also help drive traffic to your website.
Having a Facebook page is good, but if you’re not interacting with your social media following, you’re missing out on the massive potential of social media. When people reach out to you on social media—when they comment on a post, write directly on your wall, or send you a direct message—they expect you to notice and respond. Social media is defined by these kinds of interactions. You won’t ever develop a dedicated following—the kind of brand champions that can make or break a business—unless you put in the effort to engage your audience this way.
There’s nothing sexy about building backlinks, but doing it can dramatically increase your website’s visibility. Backlinks are links to your website that have been placed on other sites.
When other people link to your site, Google and other search engines assume that you have important content worth linking to. Therefore, the more backlinks you have, the higher your website will rank in searches.
If you’re partnered with any association or organization, contact them and ask that your website be added to their "partners" page. If you work with any other local professionals, ask to be added to their "recommended" page. If you give discounts to local schools, churches, or anyone else with a website, ask to be added to their "sponsors" page.
Keeping a good blog is great for business, but this tip will work even for those who don’t want a blog on their website. Even if you don’t have your own blog, writing for someone else’s site can help drive traffic to your site and establish you as a thought leader. Look for local businesses whose clientele overlaps with your target audience and approach them about writing an article for their blog. Not only will guest blogging help build your backlinks for SEO purposes, but you will also increase your exposure and directly drive more traffic to your site. Two birds, one digital stone.
Now that you have a plan to improve your online presence, you’ll need a plan for managing all the new work coming your way. Take a minute to read The 6 Secrets of a Perfectly Managed Workload so you’ll be ready.
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