Whether you call it tax relief services, IRS representation, or something else, tax resolution services are in demand across the country. Starting your own tax resolution business is full of challenges, and you’ll need to spend some time and energy focused on growing your tax resolution practice.
One of the biggest obstacles you will face in the first few years of business is trying to accomplish effective marketing strategies on a limited budget. The good news is that even with a small budget, you can certainly grow your business and gain clients for the long term. Small business owners must wear many hats in order to thrive, and you'll have to make decisions about how to allocate resources and where to devote your time and money.
Here are five tips for growing your tax resolution practice that can transform your small tax resolution firm into a big success:
Do you want to build a brand that will attract loyal clients and lead to growth? If so, you’ll need to develop an understanding of your core clients and their needs. Creating a mission statement is the first step in outlining your values and vision. You’ll also need to figure out what separates your tax resolution firm from the competition and how that difference will appeal to potential clients. Developing the look, tone, and voice of your brand will make launching your wider marketing effort more cohesive and therefore more effective.
By now you know that social media is an effective way for businesses of all sizes to market their products and services in a more engaging way to audiences they might never otherwise reach. From creating a fun and appealing Facebook profile to using Twitter to let clients know about industry updates and your practice developments, you must create a social media marketing campaign in order to grow.
The good news about social media marketing is that it is relatively inexpensive and can be extremely effective. When you need to let current and future clients know as much about your firm as possible, turn to social media to educate, build trust, and boost transparency.
Clients who are seeking tax resolution services are usually anxious about their finances and worried about their standing with the IRS. They are looking for a reason to choose an experienced tax resolution firm that can help them with their problems. Excellent customer service is the best way to prove to them that your tax resolution firm is there to provide the guidance and advice they need.
As a tax expert, your firm possesses a lot of expertise and that knowledge makes clients feel like they are in good hands. As you work with clients to get them through the obstacles they face, you are building trust and forging long-lasting relationships.
So many people are concerned, confused, and worried about tax issues, so they turn to tax experts like you. After all, you’ve worked hard to accumulate the knowledge you have, and it’s your job to help people with their tax problems. When you want to grow your tax resolution practice, look for opportunities to share your expertise. Not only will you increase brand awareness, you’ll also be attracting potential new clients.
One of the most effective ways to share your tax matter expertise is by developing relatable content. Writing articles for a website or blog, then linking them to your social media can spread information quickly and establish your tax resolution firm as the place to go for answers and information. Other ideas include publishing ebooks, giving talks at local business gatherings, writing guest posts for other companies, and creating and distributing a newsletter.
When you want to grow your tax resolution practice, you need to work smarter, not harder. On a tight budget, this means doing everything you can to stay organized, manage projects, communicate with staff and clients, and more. When you choose software that’s right for your business, you’ll avoid the pitfalls that often befall a young, small business. Luckily, there are countless online tools and services out there to help you, including Canopy's practice management software.
Using cloud-based software is an excellent, convenient way to keep things straight on the back end so you can concentrate on the more important job of attracting customers and growing the business.
There’s no better time to work on growing your tax resolution firm than right now. Don’t wait for a time in the future when you have a large budget to start working on growing your business. Your hard work will pay off when your clients reward you with loyalty and even advocacy.
As you conduct business, always do so with transparency and be true to the vision you promote in your mission statement. Your clients will know exactly what to expect from your tax resolution firm and won’t hesitate to share their positive experiences with others, bringing in new clients for you via referrals. In no time, you’ll establish your tax resolution firm as a leader in the industry, and you’ll see the growth you’ve been working toward and waiting for.
Don't have enough time to put towards marketing efforts? Check out How to Make Time for Marketing in Your Firm.