If you don’t know your client type well, you could be missing out on marketing opportunities.
To stand out from the competition, accounting and tax firms must be more creative than ever to reach potential clients.
Instagram can be a creative way to reach out to your current and potential clients and show them more of your personality.
Are you maximizing the potential that client referrals have for generating new leads for your accounting firm?
Here are four keys to building a lucrative practice from three tax and accounting professionals who have done it.
To maintain a competitive edge, many accounting firms have identified a market niche and established themselves as experts in t...
One of the best ways to enhance your firm’s brand and communicate value is to get client testimonials and use them effectively.
Twitter can add a lot of value to your social media strategy if you keep a few tips in mind.
While they are often painted with a broad brush, millennials are a diverse, technologically savvy, and determined group that re...
Creating a Facebook page for your tax practice will lead to greater exposure, but in order to optimize the effectiveness of hav...
One of the top mistakes accountants make is expecting business to come to them.
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